Christmas Earlier Every Year

But dear me, July? I'm not often left speechless, but what else is there to say, but that this beggars belief. Mind you, I've just had my first 'back to school' special email, a whole three days after schools in this part of the UK (Milton Keynes) broke up for the long summer holidays.

http://news.sky.com/skynews/Home/Business/Harrods-And-Selfridges-Open-Christmas-Sections-Festive-Departments-Opening-In-July/Article/201107416036802?lpos=Business_First_Home_Article_Teaser_Region_3&lid=ARTICLE_16036802_Harrods_And_Selfridges_Open_Christmas_Sections%3A_Festive_Departments_Opening_In_July